And because they don’t hit those tones often enough and practice them enough, that transition, it is uncontrolled and unsupported and goes off key. But they can’t control the transition very well. Since these ladies aren’t well trained for that transition, they shift into their head voice lower, closer to C D so that there isn’t an audible kerlunk between the two. The same area is where some singers are actually shouting not singing, though both can sound like a belt due to the volume.īut at some point, even the sopranos need to shift into their head voice which sounds more like a bell tone, glassy and starry. A belting F is usually for most sopranos “pulling the mixed voice” up. For a high lyric soprano, which these ladies are, they could stay in the mixed voice in theory up to about high E or F. The ringing tones of a head voice with the lungs and air support of a chest voice. The mixed voice is where the high belting notes come from, a blend of chest and head voice. It is more likely they are using soft head voices, not falsetto. Its well-calibrated bombast brings the song home with the kind of confetti drop aplomb that makes pop music so satisfying. Better yet, I Am’s final minute thrills in a way we don’t often hear from K-pop anymore. I could do without the micro-sized trap breakdown in verse two, but the payoff is worth it as IVE launch into a dynamic pre-chorus. Given a different approach, I’d likely be complaining about I Am’s vaguely nursery-rhyme hook or the unnecessarily high-pitched power notes (how on earth are they going to sing this live?), but the song’s robust arrangement smooths over these concerns as the group performs in unison and the synths chug along with sparkling intensity. It’s amazing how much a glistening, larger-than-life production can elevate a track. The tempo is high, the melodies are grand, and the girls are game for a good time. It’s led by the commanding I Am, which functions as a good old-fashioned pop juggernaut.
#EVERY TIME I HEAR THAT SONG RATING RIGHT NOW FULL#
They’re not afraid of a big chorus, and that sense of panache makes their comebacks feel momentous.Īfter the underwhelming pre-release Kitsch two weeks ago, IVE have finally unveiled their first full album. While incorporating popular trends, their music aims for the pop jugular in a way few others do. This bore out across 2022, as they blitzed the market with a succession of addicting (and highly successful) singles. In my mind, IVE are the most exciting girl group working in K-pop right now.
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